With 3D film revenues falling, critics have been quick to point to 3D funerals of the past, but new technology and new investment could see another revival.
With Avatar's cinema release in 2009 came the promise of 3D technology that was here to stay.
Avatar and James Cameron brought with them the fourth wave of mainstream success for 3D, but since then, film revenues have fallen 1% each year for 3D films.
But Jim Chabin, president of the International 3D Society - a society to "advance the art and technologies of stereoscopic 3D content" - said in a 2012 statement: "Moviegoers continue to enjoy 3D movies."
He cited a report the society commissioned saying "most" US cinemagoers liked 3D compared to 2D. Some 71% of people surveyed who had seen a 3D movie preferred the experience.
But, out of a total 1,011 people surveyed, only 373 said they'd rather see 3D over 2D if the 48% who had never chosen to see a 3D movie were included.
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