http://www.mirror.co.uk/tech/watching-films-3d-can-double-9001222
"Watching a 3D movie can more than double the concentration powers and cognitive processing of children, new research claims.
A
study by visual technology firm RealD and led by child psychologist Dr
Richard Woolfson and associate lecturer at Goldsmiths Patrick Fagan
suggests that children aged between seven and 14 experienced twice the
cognitive processing speed and performed better in testing after
watching 20 minutes of a 3D film."
As well as the entertainment factor of 3D, there are also many issues surrounding how it may affect audience's health. This is a demonstration of how it could actually improve people's concentration, contrary to many reports of headaches caused by 3D.
Thursday, 20 October 2016
James Cameron 3D Creative Summit Interview
In this twenty minute interview with the Avatar and Titanic director, James Cameron was asked for his view on where 3D stands in today's ever changing media industry.
Cameron discussed the future of 3D films, and he feels it's still a growing industry and he has potential to do more with his upcoming Avatar sequels now that he has seen the first Avatar proving a great success in 3D, with the technology aiding it to become the highest grossing film ever.
“I was probably too conservative on Avatar, and I’m going to open up my depth more on the Avatar sequels," he said.
“In my defense, I thought I might be making a three-hour movie,” he added, noting that at the time the film was in production, no 3D film had yet reached that length. “Now we know good stereo is good stereo, and you can watch it indefinitely.”
This interview is incredibly useful for my project, with James Cameron being a pioneer of 3D technology and as the director of my focus film. His discussions into sequels are directly related to my focus film, so show where he sees similar films going in the future. Cameron clearly believes that 3D still has a place in the film industry, and wants it to get bigger and better for spectators.
Cameron discussed the future of 3D films, and he feels it's still a growing industry and he has potential to do more with his upcoming Avatar sequels now that he has seen the first Avatar proving a great success in 3D, with the technology aiding it to become the highest grossing film ever.
“I was probably too conservative on Avatar, and I’m going to open up my depth more on the Avatar sequels," he said.
“In my defense, I thought I might be making a three-hour movie,” he added, noting that at the time the film was in production, no 3D film had yet reached that length. “Now we know good stereo is good stereo, and you can watch it indefinitely.”
This interview is incredibly useful for my project, with James Cameron being a pioneer of 3D technology and as the director of my focus film. His discussions into sequels are directly related to my focus film, so show where he sees similar films going in the future. Cameron clearly believes that 3D still has a place in the film industry, and wants it to get bigger and better for spectators.
Thursday, 13 October 2016
Avatar flight scene analysis
Avatar flight scene analysis
This scene is a pivotal point in the film in many ways, with spectators being aligned with Jake as he is at a key stage in his mental transformation into one of the Pandora inhabitants- the N'avi. James Cameron's use of 3D in this scene helps to reinforce many of the key themes and issues taking place, as well as creating a more immersive experience for spectators.
Jake is flying a mountain banshee for the first time, and these are creatures which must form a connection to their pilots in order to fly. This connection signifies the relationship Jake is forming between himself and Pandora's inhabitants, as well as the place itself. The 3D used helps spectators to empathise with Jake, and gain a deeper understanding of his connection, as we can view the creatures and the world in the same way that he does; in 3D. Many extreme long shots are used with low frequency cuts to allow us to get an insight into his exploration of the world, for the first time that he can navigate above it and see its many complex structures. The settings are unearthly and spectacular, and we see the enormity of the different aspects through extreme long shots and an infinity shot to show how microscopic the birds appear against the stunning landscapes. This proportion is emphasised through 3D, with Jake and Neytiri appearing to be at a similar depth to the setting around them, despite flying well in front of it. This effect of depth helps demonstrate the exact sizes of the elements of scenery in comparison to the characters. The scale of Pandora's wildlife and architecture is shown in detail at this point to foreshadow it's power, and to make spectators begin questioning whether the humans will be successful when trying to take over large parts of it.
The relationship between Jake and Neytiri begins to really blossom in this scene, with close ups used to show their facial expressions and body language whilst flying and enjoying each others company. 3D brings their faces in front of the screen at these points, giving spectators an even closer and more immersive view of their expressions as they both begin conveying emotions of love and joy as they look into each others eyes. Eyeline match aids the 3D to create a greater connection between the two, with a POV from Jake's perspective showing Neytiri looking lovingly as she slightly giggles. This aligns spectators with Jake, as we see her exactly how he would in 3D, and as he starts to question where his allegiance lies- with humans or with the N'avi? Neytiri's joyful expressions demonstrate how happy she is with his determination and learning about how to become one of them.
Monday, 10 October 2016
Survey Results
My survey has now closed after 12 days of collecting diverse views on 3D films. 64 people took part in the survey, giving me a wide range of results to use in my SSRP. These results will allow me to get a good idea of how important 3D films are to cinema goers in 2016, and what could be done to improve the experience.
Q1: When did you last watch a 3D feature film?
This initial question allowed me to gauge how involved my survey participants are in 3D film, and I was glad to see that there was a good variety of people who have been watching them recently (55% within the last year) and those who haven't at all/for over a year (45%).
Q2: What would make you choose to buy a 3D cinema ticket for a film over a 2D one?
Those taking part in the survey were asked to write about why they might choose a 3D cinema ticket, and I received a wide range of answers, from some saying the effects and genre would sway them, to others claiming that nothing could make them buy a 3D cinema ticket. The general consensus seemed to be that people would spend the extra cash on a 3D film "If the film seems suited to 3D and special effects" or if the film is an "action packed blockbuster".
Q3: Have you watched any of the following films in 3D? If so, rate the effectiveness of the 3D used.
This question was mainly to test the relevance of my focus films, and whether there was a range of opinions about the 3D involved in them. This was so important as I needed to know that there were many elements I could research within these films, such as why people think the 3D in Avatar "improved the experience" for them.
Q5: On a scale of 1-10, how much would you like to see 3D technology being used more in the Film/TV industries?
The responses to this question show the clear divide within audiences when it comes to 3D, with an average response of 5. This demonstrates the way that some people would love to see 3D grow in the industry, whilst others would rather see it die out. I believe this shows a typical range of interest in 3D for 2016, and this number may have been higher in 2009/2010 when the technology was still new and perhaps excited people more.
Q6: How has your 3D film viewing changed over recent years?
Out of those who appear to watch 3D films, the majority claim that they "used to watch more 3D films". This consolidates many of my arguments within my SSRP, where I explore the novelty factor of 3D when it was reintroduced at the end of the 00's, and whether this has worn off for many people. It seems as though people were once excited by releases like Avatar 3D in 2009, with a massive 69% of my interviewees having watched it. As the highest grossing film in history, James Cameron clearly struck the 3D film market at the right time with the right film, as he got many people interested in 3D.
Q1: When did you last watch a 3D feature film?
This initial question allowed me to gauge how involved my survey participants are in 3D film, and I was glad to see that there was a good variety of people who have been watching them recently (55% within the last year) and those who haven't at all/for over a year (45%).
Q2: What would make you choose to buy a 3D cinema ticket for a film over a 2D one?
Those taking part in the survey were asked to write about why they might choose a 3D cinema ticket, and I received a wide range of answers, from some saying the effects and genre would sway them, to others claiming that nothing could make them buy a 3D cinema ticket. The general consensus seemed to be that people would spend the extra cash on a 3D film "If the film seems suited to 3D and special effects" or if the film is an "action packed blockbuster".
Q3: Have you watched any of the following films in 3D? If so, rate the effectiveness of the 3D used.
This question was mainly to test the relevance of my focus films, and whether there was a range of opinions about the 3D involved in them. This was so important as I needed to know that there were many elements I could research within these films, such as why people think the 3D in Avatar "improved the experience" for them.
Q4: Would you be more likely to watch a 3D film if it didn't require the use of glasses?
Participants showed a clear view on this question, with only 11% of people ruling out the idea that the 3D film experience could be improved with glasses free technologies. This question is so important as this is one key area I would like to explore in my investigation, as it seems as though a breakthrough in glasses free 3D screens could make people far more likely to go back to watching 3D films.
Q5: On a scale of 1-10, how much would you like to see 3D technology being used more in the Film/TV industries?
The responses to this question show the clear divide within audiences when it comes to 3D, with an average response of 5. This demonstrates the way that some people would love to see 3D grow in the industry, whilst others would rather see it die out. I believe this shows a typical range of interest in 3D for 2016, and this number may have been higher in 2009/2010 when the technology was still new and perhaps excited people more.
Q6: How has your 3D film viewing changed over recent years?
Out of those who appear to watch 3D films, the majority claim that they "used to watch more 3D films". This consolidates many of my arguments within my SSRP, where I explore the novelty factor of 3D when it was reintroduced at the end of the 00's, and whether this has worn off for many people. It seems as though people were once excited by releases like Avatar 3D in 2009, with a massive 69% of my interviewees having watched it. As the highest grossing film in history, James Cameron clearly struck the 3D film market at the right time with the right film, as he got many people interested in 3D.
Q7: Finally, please explain the change (if any) of your 3D cinema viewing over recent years.
The last question asked people to explain this trend, and it has become apparent that people have started to feel that the negative sides of 3D like the glasses and headaches it can cause often outweighs the positives of what was once an exciting prospect.
Thursday, 6 October 2016
Jason Bourne 3D disaster
http://www.cinemablend.com/news/1549709/chinese-audiences-hate-the-version-of-jason-bourne-they-received-find-out-why
"China has become a massive box office for western films, so it's not surprising to hear that a studio might make an exclusive version of a movie, just for them. However, they probably shouldn't have bothered. While Chinese movie-going audiences love 3D movies, it seems that seeing Jason Bourne in that format may not have been the best choice, as it's making people sick."
This online article documents very recent occurrences in the 3D film world, with the latest film in the Bourne franchise getting a 3D release just for some Asian markets. With the technology becoming more popular in this part of the world, Universal attempted to jump at the opportunity to make some extra money out of this market. What followed seems to have been a very rushed and thoughtless 3D conversion of the film, which was originally shot in 2D. With the recognizable handheld fight scenes playing as much part in Jason Bourne as the other films in the franchise, you may think the producers may just keep 3D technology well away from these already turbulent films. The 3D version of the film ended up making people feel so sick that Universal eventually had to pledge to "begin to work with theaters to get more 2D screenings available."
"When China allows western movies to make the jump overseas the nation actually requires that a certain percentage of them be 3D. It was likely for this reason that Universal went to the added expense of doing post-production 3D work on Jason Bourne just for China."
"China has become a massive box office for western films, so it's not surprising to hear that a studio might make an exclusive version of a movie, just for them. However, they probably shouldn't have bothered. While Chinese movie-going audiences love 3D movies, it seems that seeing Jason Bourne in that format may not have been the best choice, as it's making people sick."
This online article documents very recent occurrences in the 3D film world, with the latest film in the Bourne franchise getting a 3D release just for some Asian markets. With the technology becoming more popular in this part of the world, Universal attempted to jump at the opportunity to make some extra money out of this market. What followed seems to have been a very rushed and thoughtless 3D conversion of the film, which was originally shot in 2D. With the recognizable handheld fight scenes playing as much part in Jason Bourne as the other films in the franchise, you may think the producers may just keep 3D technology well away from these already turbulent films. The 3D version of the film ended up making people feel so sick that Universal eventually had to pledge to "begin to work with theaters to get more 2D screenings available."
"When China allows western movies to make the jump overseas the nation actually requires that a certain percentage of them be 3D. It was likely for this reason that Universal went to the added expense of doing post-production 3D work on Jason Bourne just for China."
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