Thursday, 6 October 2016

Jason Bourne 3D disaster

http://www.cinemablend.com/news/1549709/chinese-audiences-hate-the-version-of-jason-bourne-they-received-find-out-why

"China has become a massive box office for western films, so it's not surprising to hear that a studio might make an exclusive version of a movie, just for them. However, they probably shouldn't have bothered. While Chinese movie-going audiences love 3D movies, it seems that seeing Jason Bourne in that format may not have been the best choice, as it's making people sick."

This online article documents very recent occurrences in the 3D film world, with the latest film in the Bourne franchise getting a 3D release just for some Asian markets. With the technology becoming more popular in this part of the world, Universal attempted to jump at the opportunity to make some extra money out of this market. What followed seems to have been a very rushed and thoughtless 3D conversion of the film, which was originally shot in 2D. With the recognizable handheld fight scenes playing as much part in Jason Bourne as the other films in the franchise, you may think the producers may just keep 3D technology well away from these already turbulent films. The 3D version of the film ended up making people feel so sick that Universal eventually had to pledge to "begin to work with theaters to get more 2D screenings available."

"When China allows western movies to make the jump overseas the nation actually requires that a certain percentage of them be 3D. It was likely for this reason that Universal went to the added expense of doing post-production 3D work on Jason Bourne just for China."

1 comment:

  1. Useful material with a good summary. See whether you can find other secondary material with similar views.

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