Survey Results

My survey has now closed after 12 days of collecting diverse views on 3D films. 64 people took part in the survey, giving me a wide range of results to use in my SSRP. These results will allow me to get a good idea of how important 3D films are to cinema goers in 2016, and what could be done to improve the experience.













Q1: When did you last watch a 3D feature film?
This initial question allowed me to gauge how involved my survey participants are in 3D film, and I was glad to see that there was a good variety of people who have been watching them recently (55% within the last year) and those who haven't at all/for over a year (45%).

Q2: What would make you choose to buy a 3D cinema ticket for a film over a 2D one?
Those taking part in the survey were asked to write about why they might choose a 3D cinema ticket, and I received a wide range of answers, from some saying the effects and genre would sway them, to others claiming that nothing could make them buy a 3D cinema ticket. The general consensus seemed to be that people would spend the extra cash on a 3D film "If the film seems suited to 3D and special effects" or if the film is an "action packed blockbuster".




















Q3: Have you watched any of the following films in 3D? If so, rate the effectiveness of the 3D used.
This question was mainly to test the relevance of my focus films, and whether there was a range of opinions about the 3D involved in them. This was so important as I needed to know that there were many elements I could research within these films, such as why people think the 3D in Avatar "improved the experience" for them.




 

Q4: Would you be more likely to watch a 3D film if it didn't require the use of glasses?

Participants showed a clear view on this question, with only 11% of people ruling out the idea that the 3D film experience could be improved with glasses free technologies. This question is so important as this is one key area I would like to explore in my investigation, as it seems as though a breakthrough in glasses free 3D screens could make people far more likely to go back to watching 3D films.

 












 Q5: On a scale of 1-10, how much would you like to see 3D technology being used more in the Film/TV industries?
The responses to this question show the clear divide within audiences when it comes to 3D, with an average response of 5. This demonstrates the way that some people would love to see 3D grow in the industry, whilst others would rather see it die out. I believe this shows a typical range of interest in 3D for 2016, and this number may have been higher in 2009/2010 when the technology was still new and perhaps excited people more.

 
















Q6: How has your 3D film viewing changed over recent years? 
Out of those who appear to watch 3D films, the majority claim that they "used to watch more 3D films". This consolidates many of my arguments within my SSRP, where I explore the novelty factor of 3D when it was reintroduced at the end of the 00's, and whether this has worn off for many people. It seems as though people were once excited by releases like Avatar 3D in 2009, with a massive 69% of my interviewees having watched it. As the highest grossing film in history, James Cameron clearly struck the 3D film market at the right time with the right film, as he got many people interested in 3D.

Q7: Finally, please explain the change (if any) of your 3D cinema viewing over recent years. 

The last question asked people to explain this trend, and it has become apparent that people have started to feel that the negative sides of 3D like the glasses and headaches it can cause often outweighs the positives of what was once an exciting prospect.